Search Engine Optimization involves a number of working parts for it to be a fully integrated approach. Much like the human body, SEO strategies need to be adaptable, nourished and functioning accordingly. To be as actionable as possible, one needs to be aware of current trends. A recent article posted in Forbes provides 7 trends for 2015.
- SEO will become focused on technical elements while content marketing will drive search rankings
- Sites that aren’t optimized for user intent and mobile SEO will fail
- Brand mentions and citations will become as powerful as links
- Following the failed Google+ Authorship experiment, Google will place more value on social signals from Twitter and Facebook
- Search rankings will increasingly become more about building relationships and less about technical strategies
- Negative SEO will be a bigger threat than ever
- SEO will no longer be an isolated department, but become fully integrated with other aspects of marketing
Remaining competitive in this new marketplace is increasingly difficult to maintain. While ideally one may want a presence in all available instances, budget constraints and product/service targeting may provide a different solution. However, building a blueprint for success presents its own inherent struggles.
The best practice to create and utilize an effective SEO plan involves a few things. First, one needs to be a guru on their consumer needs. Second, a budget for the marketers and tech people needs to be implemented and guided by a versatile individual. Third, keep up to date on where, when and how screens can be used to best position one’s foothold on a market in question. This 3 point platform is a basic set of rules geared to guide the small and large companies alike.